Hi, Sarah here.
I’m a qualitative UX researcher with 4.5+ years of experience across B2B and B2C domains.
From improving SMBs' digital ad retention to building trust among skeptical news consumers, I help teams find clarity amidst ambiguity.
My approach to research is rooted in relational problem-solving, addressing user needs in their unique context while balancing broader business constraints.
Some of my core comptencies include:
- Facilitating generative co-design workshops
- Communicating insights to non-technical stakeholder audiences
- Utilizing video as a way to build engaging user narratives
Organizations I've worked with in the past include Google, CNN, Catalyst Miami, City of Miami and Plusurbia Design.
