I’m Sarah, a UX researcher / design strategist.
*Friendly note: projects that have a 🔒 symbol next to them are password protected due to confidentiality.
Please email me at youngsxh@gmail.com for further details!
User Interviews / Concept Testing / Survey Design
Google Local Services Ads 🔒
Helping uncover how to increase businesses perceived credibility and improve onboarding experience with trust signals on their ad
User Interviews / Archetype Building / Generative Ideation
CNN Learn 🔒
Understanding and defining behaviors of skeptical new consumers to help onboard them into the CNN digital ecosystem
Observational Behavioral Studies / Usability Testing
Zillow Co-Shopping — Image Tagging + Chat
Improving the home searching process on Zillow so partners can more easily communicate, keep track, and discuss listings with each other in-app
Stakeholder Focus Groups / Contextual Inquiry / Co-Design Workshop
Wynwood Norte
Development recommendations that balance resident-developer stakeholder needs for a 10-year neighborhood growth plan